Posts Tagged ‘intranet user research’

Do you really know what your users think?

October 5, 2014

group of people with question marksEven well resourced organisations with wonderful, rich websites can struggle with this question. They spend time and money on sophisticated web stats software and user research and feel that through this they have got a handle on what their users think when, in actual fact, they could be off the mark by several magnitudes. Why might this be true?

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