Posts Tagged ‘samples’

Content value analysis for intranets

September 14, 2008

It might go something like this –

– Sampling would have to represent a fair percentage of the content and samples would have to be taken from several areas of a site or sub-site. Areas must be selected without bias. In an intranet with 1,000 pages a fair sample might be at a minimum 5%, that is 50 pages, or you could use statistical tables for sample sizes.

– Each page would be examined and scored for its value against a set of heuristics e.g. if content is obsolete, outside of a review date, incorrect, incomplete or irrelevant the score would be 0. If there is some value on the page it could be marked as 0.5 and if the page content generally has value the score would be 1. Perhaps screen dumps of representative non-value adding pages might form part of a results document. 

– The scores would then be aggregated and presented as a percentage e.g. if after appraisal of our sample 50 pages the score is 28.5, then we could present the site as providing only 57% of the possible content value to its users

This might encourage content owners to improve their scores by ensuring that non-value adding pages are deleted, reviewed or that good content is added. I think that the trick in making this approach work will be in defining the heuristics and finding a way of removing any bias from the sample.

Using this approach (I call it ‘Content Value Analysis’ as it has to be called something) it should be possible to benchmark sites and parts of sites against each other by using the same heuristics and, if done periodically, to chart improvement trends in the value a site offers its users.

Hopefully this approach will provide intranet managers with a tool that allows them to assess content in a structured way, produce a number that will accurately reflect the state of the content within the site evaluated and then to repeat the process over time to ensure that the intranet is going in the right direction – towards the lean intranet. Results can then be presented graphically as bar charts or graphs – a form of information that most senior managers are comfortable with and understand.

For a more complete description of the methodology see Part 2

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