Posts Tagged ‘quick user research’

The elevator interview – ultra quick intranet user research

July 8, 2009

Elevator_metamaroisWant to get some fast feedback on your intranet but both time and resources are very limited? Try the user research version of the elevator pitch – the elevator interview.

I stumbled across this technique when carrying out some user research in one of our sites and the intranet webmaster who was my tour guide for the day kept bumping into people she knew in the elevator (or lift in the UK). She asked them what they thought of the intranet and I was really surprised at how much information could be transferred in a very short time. I also got the feeling that, as time was short, users had little time to be polite and so I got a better picture of their true feelings.

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