Posts Tagged ‘information architecture retail’

Retail spaces – Still awaiting the IA Revolution

July 8, 2008

Next time you are in your local supermarket have a good look around. In most instances you won’t find a place that is more devoid of IA on the planet. If your supermarket isn’t an aircraft hangar with regimented shelves running up and down, stuffed with items located under arbitrary categories that are poorly signed, then please let me know where you shop.

From what I hear the supermarket owners want to keep it this way. They place the milk at the back so we have to go past other stuff they want us to buy and they have us wandering around lost and stressed out hoping we’ll pick up their special offers while we try to locate that dratted can of water chestnuts (is it canned vegetables, chinese food, asian specialties or something else?). They get away with this appalling manipulation and do-nothing attitude because supermarkets are all the same and the owners see no mileage in bucking the trend.

Yet they should beware. Until the late sixties western motorcycle companies ruled the roost and saw no reason why this shouldn’t continue forever. Yet when the Japanese put motorcycles on the market that didn’t cover you with oil and were stylish and desirable the volume western motorcycle industry collapsed within a matter of a few years. Such a paradigm shift in retail is not out of the question. Read the rest of this entry »