Archive for the 'content strategy' Category

Designing intranet structures – defining and re-defining your intranet structure (Part 4)

July 31, 2011

In Part 3 I discussed how the design of URLs can play a big part in forming the initial structure of your new or re-designed intranet. In this post I’ll explain how users and stakeholders can contribute to defining the structure, why iteration is the key to a good intranet structure, why content is important and why thinking of the future is important.

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Content Centred Design – A methodology (Part 2)

July 13, 2010

In Part 1 I discussed the importance of considering content during the whole of the design process and the need to give it the same weight that the user through UCD/UX currently receives in most web projects. So how might this be accomplished?

I recognize that all web projects are unique is some way and any approach has to be tailored, so in this post I’m going to provide a fairly high level methodology, a methodology however that gives users and content the same emphasis. It has now become the norm that the needs and wants of users are considered at every stage of a project. I want content to have the same recognition.

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Content Centred Design for websites – an overview (Part 1)

June 20, 2010

This post is about content and how it should be recognized as a major player in any web design or intranet project. I have written about the concept of content centred design before and how online versions of hard copy content objects can lead to a much diminished user experience. I used the online dictionary as an example of this.

I wrote then that -

‘Content must be viewed as a stakeholder’

‘content has a structure and a purpose which is independent of the user or web designer’

Nothing I have seen in the time since I wrote the above has changed my mind. Content must be considered as important a stakeholder in the design process as the user in order to ensure a balanced, rational approach to any web design project. By ignoring this fact designers and web teams are overlooking an essential element that would contribute to a better final product.  By either ignoring content, or leaving any consideration to near the end of a project, the final design has a high likelihood of being sub-optimal.

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